Now is a unique moment to change the advertising landscape for good. 

On 1 July 2017, new rules come in covering the marketing of less healthy food and drink to under 16s. The new rules will apply online and across magazines, billboards, cinema and most other forms of non-broadcast advertising. However, we know from past experience that such rules may be weakly enforced. And companies are adept at finding loopholes and new ways to continue to target their sugary products at children. 

Together we can keep a close eye on such marketing and take action against irresponsible ads and brands.

Introducing Operation Eagle Eye

Help us launch a service keeping track of the marketing of food and drink. We want to be able to swoop down and take action where we feel brands are flouting the letter or the spirit of the new rules. The examples will also be shared with the media and politicians - to push for further policy change.

Children’s Food Campaign has proven over the past 5+ years that submitting complaints to the Advertising Standards Authority and keeping the pressure on the Committee of Advertising Practice does produce results. We have forced changes to how Kellogg’s, Nestle, Heinz, Weetabix and many other top brands market their sugary products. And we have been a leading force in achieving changes to the marketing rules themselves.

Children's Food Campaign will deliver results, but we can't do it alone

We need to ensure that our small team of amazing advocates can spend their days working on this issue, producing the evidence needed to hold companies and the regulator to account, and bringing the voice of parents and health professionals into the heart of policy-making.

Please consider contributing £30 or more, but any amount will help.

We need to raise £60,000, so we have everything in place to launch Operation Eagle Eye when the new marketing rules come in. Together we can make a real impact.

Learn more about Children's Food Campaign