The 401 Foundation has been founded and created by Ben Smith. After completing The 401 Challenge; a multi award winning project that raised over £330,000 for two anti bullying charities between 2015 and 2017, Ben Smith felt that The 401 Challenge needed a legacy. The project had set out to inspire and challenge people to achieve things they never thought they could, it brought together people from all different kinds of backgrounds and raised awareness of bullying issues in the UK and its effects on people's lives.

After many days and months of developing ideas The 401 Foundation (Charity) and The 401 Foundation Ltd (Events Business) was born. It just made sense, why not take the values and experiences of The 401 Challenge and make something of them. So many people commented on how the challenge had changed their lives, changed their way of thinking, built their confidence and self esteem.

So here we are at the start of an amazing new chapter with an amazing team, partners and of course loyal supporters. We are ready for this adventure and can’t wait to make a real difference in people’s lives going forward.