A hairy fundraising challenge

Bowel Cancer UK used JustGiving’s Page Creation API to get more people fundraising for their Decembeard campaign.

Bowel Cancer UK





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Their goal

Bowel Cancer UK’s annual fundraising campaign Decembeard invites men to help those affected by bowel cancer by getting sponsored to – you guessed it – grow a beard. For 2014, the charity had a big, hairy, audacious goal of raising £250,000 and turned to JustGiving to get more people fundraising online, without compromising on the Decembeard brand experience.


Their solution

Bowel Cancer UK integrated the Decembeard campaign website with JustGiving using our Page Creation API so that people could sign up for the event and make a Fundraising Page in one simple step. The charity was able to automatically add their logo and set a fundraising target of £100 on every Fundraising Page helping the Decembeard campaign reach more people and raise more money. The charity also displayed a donation totaliser on the campaign website, which meant that people taking part in Decembeard could see at-a-glance how much they had raised together to help beat bowel cancer.

Their success

Over 3,000 people signed up for Decembeard and raised over £249,000 for the charity, which was an increase of 121% from the previous year.


Note: this case study was created with the team at Beating Bowel Cancer, which merged with Bowel Cancer UK in 2018.


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