• Clear Objective - Every Campaign should have a clear objective, it’s important that this aim is simple, and the message is included when creating your JustGiving Campaign. This charity kept their story engaging and short. 

• Target - Adding a target amount to the Campaign Page can be extremely powerful. At JustGiving we know that pages with a target go on to raise more on average. As you can see in this example, the charity went above and beyond their target.

• Cover Photo - The Sarwar Foundation had a brilliant cover photo on the Campaign Page which echoed the objective and story of the campaign. This image really brought home the gift of giving, especially at Christmas time.