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Read now: Using Behavioural Science to increase online donations

Inside the guide…

As the cost of living crisis continues, one in eight donors are considering lowering the amount they pledge, or plan to stop donating completely.

Understanding behavioural science and consumer choices could make the difference in gaining those important donations for the rest of 2022.

What you’ll learn:

  • How too much choice can lead to charities missing out
  • How Swiftaid and Giving Checkout can help you raise more for your cause
  • What ‘Anchor Bias’ is and how to use it effectively to steer your donors to donate more
  • Why empathy starts with the individual, not the masses, and how to apply this to your website and campaigns

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