Campaign Page promotion tips

Increase your donations by reaching out to your network and beyond.

Writing tips for social media and advertising

One of the best ways to create awareness for your Campaign Page is through powerful messaging. This is key to helping your supporters understand how their donation will make a huge impact to your charity.

Consider your mission

The reason for your fundraising should be at the forefront of all your messaging. Your audience should be able to get a good idea of what it’s about in three seconds or less, before choosing to read on or click-through to your page.

A great way to engage your audience quickly is to add a video as your Campaign Page’s header!

Test headlines

Have you thought about testing different headlines to see which get higher engagement?

Some headlines might resonate better with different groups of supporters.

Communicate far and wide

Share your campaign URL everywhere! On your website, on social media, with your email list, and add it to your signature.

Then take it further and update your Facebook page cover banners and pin your announcement post to the top of your profile.

Sharing your Campaign Page on social media

Which social media channels is your target audience is likely to browse? Would the most likely be on LinkedIn or Facebook, or are they more of an Instagram or TikTok type? Check out our Guide to Social Media Marketing for Charities on the channels and strategies your charity can try.

Here’s how to create demand for your campaign on social media.

Create urgency

Give your supporters a strong, compelling reason to make that all-important donation you need right then and there.

Post frequently

Think about how your campaign fits in with your charity’s overall mission and talk about it as frequently as you can!

How to reach your audience

Maybe you’ve built up a strong community of supporters around your cause. But looking beyond your existing supporters can be powerful too! Here are a few ways you can consider reaching past supporters and new audiences alike.

New audiences

Reach new audiences by appealing for donations through marketing activities including like paid social media advertisements, hanging flyers in your community, or even try TV and radio!

Past supporters

Reach supporters who have donated or fundraised for you before by sending them an email, sharing the QR code to your campaign, or leveraging your social media following.

How to connect with your audience

You might feel that messaging everyone is the right approach to get your Campaign out there – and you can’t go wrong with trying! But it’s worthwhile thinking more about your audience segments to make sure you’re not missing an opportunity for a more personalised approach.

When targeting your audience, consider what you’re asking them to do, and which groups might be more likely to act.

For example, if your campaign’s objective is to create a fundraising page (ask supporters to collect donations on your behalf), you might reach out to your most passionate supporters. On the other hand, if your objective is to get the most direct donations possible, you might reach out to a wider audience.

More ideas to add variety to your content

Different audiences engage with information in different ways!

Shake things up by sharing a variety of content types. Here are a few ideas you can try:

  • Text-only social media posts
  • Statistics and graphic showing your impact
  • Videos of your team talking about your campaign
  • Quotes from previous fundraisers
  • Stories about how you help your beneficiaries
  • “Shopping lists” with donation amounts that accomplish specific goals


Create a Campaign Page

Bring all your supporters together with one central hub for fundraising and donations.

Create a Campaign   Join JustGiving