I believe that its quite simple really. We all live on and share the same planet, so we need to look after it. WWF do important work looking after both the animals that support our eco system as well as trying to prevent climate change of the planet itself. There is no more worthy cause than looking after what we have and what sustains life itself.
I have taken part and raised money for a number of good causes in the past, but now I want to do something that is going to push me physically. I don't just want to complete this 100 mile Olympic length route, I want to complete it in a respectable time.