On Friday 7 June, 100 people representing some of the UK’s biggest media agencies will take part in a 63-mile cycle from London to Brighton to raise money in aid of NABS, the charity that supports the wellbeing of employees working in the advertising and media industry.

The challenge is being funded and organised by The Lead Agency, a Tech Track 100 company that operates in the media industry. Through this cycle and a number of other planned events, it hopes to raise £25,000 in aid of NABS in 2019.