One of our 2018 objectives is to have a social purpose for the Optimise Group of companies. We are very appreciative of the lives we have and want give something back to society.

We have decided to adopt Unicef as our chosen charity. They help
children in danger by providing education, life-saving food & nutrition,
clean water, vaccines, relief in emergencies and protection from violence. They’re also global, non-religious and work across 190 countries, so we felt they represent a very close fit in terms of our values and ability to help children in every country where we have a presence, regardless of gender, nationality or religion.

Tough Mudder is an endurance event series in which participants attempt 10–12 mile-long (16–19 km) obstacle courses that test mental as well as physical strength.The obstacles often play on common human fears, such as fire, water, electricity and heights. The main principle of the Tough Mudder revolves around teamwork. The Tough Mudder organization values camaraderie throughout the course, designing obstacles that encourage group participation. Participants must commit to helping others complete the course, putting teammates before themselves, and overcoming fears. An average 78% of entrants successfully complete the course.

We aim to test our strong team at optimise and see if we, together, can conquer the Tough Mudder.