About My Ride:

I’m proud to be part of the team taking on this year’s charity ride alongside colleagues and partners from Sucden Financial in support of the East End Community Foundation (ECCF) and its Life Chances Campaign.

In September 2026, we’ll cycle from the historic city of Ghent through Eindhoven and on to Amsterdam over two challenging days, guided by the brilliant SaddleDrunk team.

I’m taking part because the work supported by ECCF’s Life Chances Campaign has a real and lasting impact across East London communities.

The campaign helps local organisations provide practical support, opportunities and long-term community investment where it’s needed most. By supporting this ride, you’ll be helping ECCF continue funding initiatives that improve education, wellbeing, employment opportunities and community resilience across the East End.

Every donation, no matter the size, will help make a difference and will keep us motivated for every mile of the journey.

Thank you for your support.

About the Life Chances Campaign

Prior to the pandemic, poverty was already entrenched in the East End. Hackney, Tower Hamlets and Newham ranked as the 2nd, 3rd and 7th highest nationally for rates of poverty, with 50% of children and older people living below the poverty line. In addition, Newham and Tower Hamlets have the highest level of unemployment in London. These issues have been compounded by the Covid crisis, which has shone a spotlight on the disadvantage and inequality that exists in our society. The voluntary sector locally is well placed to address these issues, and thanks to our supporters, we are confident that by offering higher value grants over a sustained period, we will improve the Life Chances of local people.