This June, the team at Coconut Marketing is taking on an epic challenge—we’re climbing Mount Snowdon, Wales’ highest peak. However, we’re not doing it for the view (although that will be something!)—we’re doing it for burn survivors, and to raise funds for Dan’s Fund for Burns, a charity that’s incredibly close to our hearts.

Why This Is So Personal to Us

Ian Easton - our Digital Marketing Manager, and one of our own - is a burns survivor. In 2018, Ian was caught in a devastating explosion in his garage, sustaining full thickness burns to his face, hands, and body, along with inhalation injuries that caused bilateral vocal cord paralysis, resulting in a 20% airway. Ian spent three months in hospital.

However, the hardest part wasn’t just the hospital. It was what came after.

“I remember being discharged and wondering… What now? The hospital saved my life, but I felt lost. Burn injuries don’t just scar your skin—they leave marks on every part of your life.”
— Ian Easton, Coconut Digital Marketing Manager

Ian's recovery was long, painful, and isolating—until he found Dan’s Fund for Burns.

Polly Brooks: Turning Tragedy Into Purpose

Dan’s Fund for Burns was founded by Polly Brooks MBE, a survivor of the 2002 Bali bombings, which killed 202 people. Polly had just married Dan Miller five weeks earlier. He, along with eight of their friends, tragically died in the blast. Polly was the sole survivor from her group, sustaining burns to 43% of her body.

What followed was a long and painful recovery—physically and emotionally. Polly experienced firsthand the frightening experience of life after burns. Yet, she found purpose. In memory of Dan, and to help other burns survivors who might experience the same trauma, she founded Dan’s Fund for Burns.

Since then, Polly has dedicated her life to creating a community of care for other survivors—offering emotional, practical, and financial support through the charity.

Why Burns Are So Devastating

Every year, more than 11 million people suffer burns—many requiring long-term hospital care and ongoing support. However, burns don’t stop when the wounds heal:

Physical

• Chronic pain, tight scar tissue, mobility issues

• Inhalation damage, heat sensitivity, and surgeries

Psychological

• PTSD, flashbacks, depression, anxiety

• Emotional trauma from disfigurement and isolation

Social

• Stigma, rejection, and challenges returning to work or school

• Barriers to social and romantic relationships

Financial

• Ongoing rehab, specialist care, and work loss can be financially

devastating

• In low-resource settings, access to care is extremely limited

Dan’s Fund for Burns steps in to help survivors through all of this—with peer support, counselling, grants, and most importantly, connection.

“Being a befriender gives me a chance to offer what I desperately needed—a voice on the end of the line who gets it.”
— Ian Easton, Coconut Digital

Marketing Manager

Why We’re Climbing

After having a dream that he climbed Snowdon, and sang “Everybody Wants to Rule the World” at the summit, Ian decided to make that dream real - and the entire Coconut team is climbing with him.

We’re doing this for:

• Every person recovering from burns

• Every survivor trying to find normal again

• Every friend or family member feeling helpless

• Every new patient wondering if anyone understands

Your donation helps Dan’s Fund for Burns continue its incredible work—providing life-changing support and ensuring no survivor is left behind.

What We’re Asking

Please support our climb—any amount helps. Whether you give £1 or £50, you’re helping fund:

• Mental health counselling

• Emergency grants

• Peer support groups

• Access to rehab and scar treatments

About Coconut Marketing

Coconut Marketing is specialist marketing agency with over 20 years of experience in the franchise world, but we’re also a family of people who care. Supporting Ian and Dan’s Fund for Burns reflects who we are—and who we aspire to be.


Together, we can help make a difference to burn survivor's lives, one step at a time.