Did you know that 90% of wild lions have been lost in the last century? Large cats and other mammals continue to be captured in the wild and sold as pets, or exploited in captivity for profit, often in horrific conditions. Up to 86% of forests in elephant ranges have declined in the last three generations, leaving forest African Elephants critically endangered. Over 96% of tigers have been lost in the last 100 years. Devastating.

But we are doing something about it! And you can help by donating to our fundraising page today! Anything you can give really will help wildlife. And don't forget to add Giftaid if you are a tax payer - this comes at no cost to you and helps Born Free receive even more money!