Dear friends, colleagues, and people who’ve always wanted to see me suffer in spandex, your moment has arrived! 🥽

I’m diving headfirst into a Channel Swim relay (i.e. 40,000m of aquatic ambition) to raise funds for SEO London, a charity that's been close to my heart since University. 🏊🏻‍♂️

As part of the relay, I’ll be *aiming* to contribute c.200 lengths (aka 5km) at the London Aquatics Centre. For every £12.50 you donate, I’ll swim one more length. So if you’ve ever wanted to turn your money into mild cardio torture for a good cause, this is it!

Why SEO London?

They’ve helped launch thousands of careers, including mine by opening doors for talented young people from underrepresented backgrounds. Without SEO, I might still be Googling “how to get a job in strategy consulting” instead of actually working in it.

Over the years, SEO has been empowering young people, myself included from underrepresented backgrounds, helping them turn ambition into achievement and access careers they may have once thought out of reach. And now I want to give back, one front crawl at a time.

My goal is £2,000 - £2,500, which equals c.5km. But honestly, if the donations keep coming in, I’ll keep swimming. (I’ve made worse life choices.)

So please dig deep and donate generously, and make me question every decision that led me to this pool.

Let’s make a splash together - thank you for supporting me and for supporting SEO London 💖