I’m not really a cyclist… I’ll get round but this will hurt! I definitely haven’t done enough training, certainly not long rides in the saddle and I don’t have enough “miles in the legs” as people who are cyclists tell me is what is needed. But, I do think our industry charity is fantastic at supporting those in need across retailers and manufacturers and many more. So please donate, as the donations are what will get me round and through the pain!!!! See below for more info…

Please help the Perfetti Peddlers reach their fundraising goal by donating through our JustGiving page.

In September 2024, over 150 riders from the Grocery industry will be putting their bodies to the test, physically and mentally, all with the aim of raising vital funds for their industry charity, GroceryAid.

More colleagues than ever are reaching out for support. In 2022/2023 we experienced a 44% increase in the number of incidents of support and 34,958 incidents of emotional and practical help alone. Meeting this increased demand is only made possible through your support.

Starting in London, riders will cross to Calais, then cycle along canal paths, cycle lanes and cobblestone streets as they travel into the beautiful city of Bruges before finishing at in one of Europe’s best-preserved medieval cities and the home of cycling, Brussels, under the iconic landmark, the Atomium.