In July 2026, the KP Snacks team and 80 grocery colleagues from across the industry will embark on an incredible three-day cycling challenge, pushing their limits both physically and mentally, to raise vital funds for their industry charity, GroceryAid.

The need for GroceryAid's services has never been greater. Over the past year alone, there has been a 76% surge in colleagues seeking support, with over 139,000 instances of help provided in 2024/2025. Your contributions make it possible for GroceryAid to meet this growing demand and provide vital assistance to those who need it most.

On their journey riders will conquer iconic climbs and long distances. This event is more than a ride—it’s a testament to the strength and unity of our industry, coming together to support one another.

Any donations will be greatly received

Thank You