In July 2026, 80 grocery colleagues from across the industry will embark on an incredible three-day cycling challenge, pushing their limits both physically and mentally, to raise vital funds for their industry charity, GroceryAid.

The need for our services has never been greater. Over the past year alone, we’ve seen a 76% surge in colleagues seeking support, with over 139,000 instances of help provided in 2024/2025. Your contributions make it possible for us to meet this growing demand and provide vital assistance to those who need it most.

On their journey riders will conquer iconic climbs and long distances. This event is more than a ride—it’s a testament to the strength and unity of our industry, coming together to support one another.

Good luck to all the riders taking on this incredible challenge. We’re cheering you on every step of the way!