I am one of seven London business leaders who has been put behind bars for Maggie's. I've been found guilty 'Blaming all her chaos on a made-up character called “Fran Fluster” - because why take responsibility when Fran can?'. I've been sent down with bail set at £1,500.

Having traded in my freedom for Maggie's, with only my phone, laptop and my powers of persuasion, the challenge I face is to call on the collective goodwill of my network to raise funds for Maggie's London. My freedom depends on it!