Hello, let’s make some noise for Project Hope - an exclusive partnership between PIB Group and Alzheimer’s Society, supported by PIB Community Trust. Since 2024, PIB Group has proudly backed the Insurance United Against Dementia (IUAD) campaign, with a goal to raise £1 million.

With commitments already received of over £750k towards the Research Fellowship.

Can you help? This page's specific target is to raise £100k across PIB Group through employee fundraising inclusive of match funding. So, whether it’s getting active through walking, trekking, running or something else... sharing your hidden talents, there should be something for everyone.

It takes a society. Ending dementia demands a collective effort. Every donation, challenge, and act of support brings us closer.

- You can donate directly to this page

- Or create an associated 'Team page' if you are creating your own supporting fundraising activity to go towards Project Hope. You can track your fundraising activities there, while also seeing how it contributes to the overall target.

More about the project:

Across the UK, hundreds of thousands of people live with Alzheimer’s disease, motor neurone disease (MND), and Parkinson’s. Dementia, caused by Alzheimer’s and other diseases of the brain, affects 900,000 people in the UK with a further 700,000 acting as unpaid carers for their loved ones living with dementia. It is expected that nearly 1.4m people will be living with a dementia diagnosis by 2040.

To help change the landscape of dementia and other brain diseases PIB Group has joined forces with Alzheimer’s Society to support ‘Project Hope’. We have engaged PIB’s people and networks to come together to wholly fund a pioneering research fellowship (£550k) – a transformational five-year project exploring the breakdown of connections between brain cells.

For 2026, all amounts raised will go directly towards two more initiatives:

- Dementia Research Nurses (£250K): Supporting the UK’s first nationwide network, expanding access to early clinical trials and improving diversity in research.

- Support Line (£200K): Funding Alzheimer’s Society’s Dementia Support Line - a seven-day lifeline offering expert advice and urgent help to anyone affected.

More about the Project Hope research fellowship:

Different areas of the brain communicate through connections between brain cells, called synapses. In many diseases that cause dementia, the synapses are lost. Brains affected by such diseases experience several other changes too, including the clumping of a protein called TDP-43.

Dr Chris Henstridge and his team at the University of Dundee are investigating how through this project this protein may lead to the breakdown of the connections between brain cells. Finding out how TDP-43 proteins contribute to the loss of brain cell connections could reveal ways to help detect signs of disease and prevent it from happening.

Our collective support through this project will provide people living with diseases of the brain hope of an earlier and accurate diagnosis so they can plan for their future and benefit from future treatments that may be developed.

In supporting Project Hope, you will be helping to drive real change at the most exciting period of dementia research in decades. We’ve already seen the first disease modifying treatments for Alzheimer’s disease go through approval processes in the UK last year.

Thirty years ago, research funded by Alzheimer’s Society, led by Professor Sir John Hardy, made the historic breakthrough which discovered the role of amyloid protein plaques in Alzheimer’s disease which made these drugs possible.

Now you can play your part in funding future breakthroughs, providing help and hope to those living with dementia and helping drive real progress towards a cure for this cruel disease. Together we can help and are helping end the devastation caused by dementia.