Hello, let’s make some noise for Project Hope - an exclusive partnership between PIB Group and Alzheimer’s Society, supported by PIB Community Trust. Since 2024, PIB Group has proudly backed the Insurance United Against Dementia (IUAD) campaign, with a goal to raise £1 million.

Thanks to the incredible efforts of colleagues at PIB Group, our industry partners and the PIB Community Trust, we have already raised £934,000. Now we’re asking everyone to get involved in the final stretch and help us make it to a million.

Our £1m target will help to:

• Fund the first ever UK‑wide Dementia Research Nurses network, bringing research opportunities to more people, wherever they live;

• Support the Dementia Support Line, providing expert advice and emotional support to people affected by dementia; and

• Back a five‑year research fellowship focused on detecting the early signs of dementia and other diseases of the brain.

It takes a society. Ending dementia demands a collective effort. Every donation, challenge, and act of support brings us closer.

Every donation - whatever the size - brings us closer to our £1m goal and will make a real difference for people living with dementia and their carers.

Can you help? Whether it’s getting active through walking, trekking, running or something else. Every donation - whatever the size - brings us closer to our £1m goal and will make a real difference for people living with dementia and their carers.

Thank you for supporting Project Hope.