Remember Rufus has been set up in memory of our beautiful firstborn son, Rufus Harry Jude Key, who was stillborn on 11th October 2020 due to a silent placenta abruption at 39 weeks gestation. Following Rufus' birth, we were able to spend 6 unforgettable days with our son thanks to having access to a Cuddle Cot. During this time we were able to do many of the 'firsts' we had dreamt of with our boy including bath time, his first walk, meeting his grandparents and story. The memories we created are etched in our minds and have helped us immeasurably in our grief process. Our aim is to make sure every parent who faces the devastating reality of losing a child has access to this fantastic equipment which allows families to take time making memories with their precious baby(ies) in a private setting within the hospital, hospice or at even at home. Those extra hours and days can mean wider family members are also able to say goodbye. Without a cuddle cot, a bereaved family will typically only have 10-12 hours with their little one before they are taken away. Many studies have shown that increasing the amount of time parents have with their child(ren) will assist them with processing the mental and emotional difficulties of losing a child. No amount of time will ever be enough, but allowing parents the flexibility and control of managing their final goodbyes in the way that feels best for them is something that all families deserve.