In July 2026, a group from Carlsberg Britvic along with a guest from Co-op will be joining over 80 people from across the grocery industry to embark on an incredible three-day cycling challenge across the Scottish Borders. A test of both physical and mental endurance to raise vital funds for the industry charity, GroceryAid, of which Carlsberg Britvic are huge supporter.

The need for GroceryAid services has never been greater. Over the past year alone, we’ve seen a 76% surge in colleagues seeking support, with over 139,000 instances of help provided in 2024/2025. Your contributions make it possible for us to meet this growing demand and provide vital assistance to those who need it most.

On the journey riders will conquer iconic climbs and long distances. This event is more than a ride—it’s a testament to the strength and unity of our industry, coming together to support one another.