Breast cancer touches far too many lives – including the remarkable women who form the backbone of the UK travel industry. This initiative is about more than just raising funds; it's about honouring those who’ve been affected, standing in solidarity with those still fighting, and remembering those we've lost.

We’re aiming to raise at least £5,000 for Breast Cancer Now, while also shining a spotlight on the power of resilience and community. As part of this, a group of inspiring women will be taking on a demanding two-day trek across Crete — a journey that mirrors the courage, strength and determination shown in the face of breast cancer.

A Trek That Pushes Limits – and Raises Awareness

Over two unforgettable days, participants will explore Crete’s breathtaking yet challenging terrain:

Day 1: Scaling Crete’s Highest Mountain – Mount Psiloritis

Distance: 6 miles round trip

Elevation: 2,456 meters – the island’s highest point

Duration: 6–7 hours

Difficulty: Moderate to challenging

Experience panoramic views across the island, from the White Mountains to the Libyan Sea. Hike along rugged, mythological trails before descending into the traditional village of Anogeia for a well-earned Cretan feast.

Day 2: The Legendary Samaria Gorge

Distance: 10 miles

Duration: 6–8 hours

Difficulty: Challenging

Trek through the dramatic cliffs and ancient forests of Europe’s second-longest gorge. Navigate the iconic 'Iron Gates' before reaching the serene coastal village of Agia Roumeli, where a refreshing swim and seaside dinner await.

This challenging journey will not only test physical endurance, but also serve as a powerful symbol of strength and unity in the fight against breast cancer. Many of the participants have been chosen for the bravery they’ve shown in their own battles, or in memory of loved ones lost too soon.

The trip will take place from September 28–30 and includes flights and accommodation at the beautiful Grecotel Creta Palace in Rethymno – a luxurious seaside resort known for its bungalow villages, lush gardens, and stunning views of the Cretan Sea. Led by outdoor expert Savathrakis of Creative Adventures and joined by Kostas Sinis (Grecotel UK & Luxury Director) and a member of the Aspire team, this promises to be an unforgettable, meaningful experience .