In July 2025, Jimmy Warburton, Harry Dulson and Dan Birchall will join over 75 grocery colleagues from across the industry and embark on an incredible three-day cycling challenge, pushing their limits both physically and mentally, to raise vital funds for their industry charity, GroceryAid.

More colleagues than ever are reaching out for support. In 2023/2024 we experienced a staggering 93% rise in supports, delivering 78,000 instances of emotional and practical help alone. Meeting this increased demand is only made possible through your support.

On their journey, riders conquer iconic climbs like the mighty Gun Hill and the Cat & Fiddle.