Organised by Story
In July 2025, 75 grocery colleagues from across the industry will embark on an incredible three-day cycling challenge, pushing their limits both physically and mentally, to raise vital funds for their industry charity, GroceryAid.
More colleagues than ever are reaching out for support. In 2023/2024 we experienced a staggering 93% rise in supports, delivering 78,000 instances of emotional and practical help alone. Meeting this increased demand is only made possible through your support.
On their journey, riders conquer iconic climbs like the mighty Gun Hill and the Cat & Fiddle.
To find out some more information on what we do and how we help, please click here.
Good luck everyone!
This is an exceptional event that is so well organised, which means you don’t need to think about anything other than cycling. It is a fantastic opportunity to raise vital funds and awareness of our industry charity whilst forming lifelong connections - Jonny McQuarrie, Chief Operating Officer, Booker and Pedal the Peaks Committee chair