We did it!

Our campaign is now complete. 36 supporters helped us raise £14,509.85

Closed 5/4/2019


raised by 36 supporters
Junior League of London

The Little Black Dress Initiative 2019

Created in 2014, the Little Black Dress Initiative ("LBDI") is a fundraising and awareness campaign where participants wear one black dress/outfit for 5 days while raising funds to fight against poverty, taking place 11-15 February 2019.
Closed on 05/04/2019
Charity Registration No: 1103298

Be a fundraiser

The campaign has now expired but it's not too late to support this charity.


We wear the dress because 58% of Londoners in poverty live in a working family.


1). DONATE: Your generous donor support will help the Junior League of London to empower our members to be catalysts for change in London. Pick a campaigner or donate to our main group,

2). JOIN TEAM LBDI! JLL Members access your FAQs Instructions and Starter Packet and Sign-Up on Digital Cheetah .

Simply click the "Start Fundraising" button to signup, then notify the campaign at LBDI@jll.org.uk. If you're setting up a team (3+ people), simply create 1 page and list all of the team members (first and last name) and your team hashtag.

3). HOST A CLOTHING DRIVE for office-related men's and women's clothing for our partners SmartWorks and Suited & Booted. Corporate Offices are a great hosting location. Sign-up today by emailing LBDI@jll.org.uk


The Little Black Dress Initiative , or "LBDI," is a week long, social-media driven advocacy campaign that uses the iconic "Little Black Dress" to raise awareness about poverty and support through donations the work of the Junior League of London in our local community.

Participants wear the same black dress/outfit for 5 consecutive days to illustrate the effects poverty can have on a woman's access to resources, her confidence and her professional opportunities.

Since its creation in 2014 in our London branch, the LBDI has raised over £100,000 in London and the initiative has expanded to over 40 Junior Leagues across the United States and Canada.

The positive impact of this global poverty initiative is a testament to Junior League's mission to promote voluntary service, develop the potential of women and improve our community through the effective action and leadership of trained volunteers.

"Alone we can do so little, together we can do so much." - Helen Keller






JLL Board of Trustees


raised by 53 supporters


Ashley Wong


raised by 34 supporters


Alicia Krebs


raised by 20 supporters


Susanna Teixidor


raised by 24 supporters


Kelaine Blades


raised by 27 supporters




Essence Global

6 months ago

Well done to the 2019 LBDI team!

Joan Buerk

8 months ago

Well Done JLL! Thanks for wearing the dress this year!


+ £25 Gift Aid

Blanca G

9 months ago

Thanks for wearing the dress ladies! Go LBDI!


+ £12.5 Gift Aid

Britta Koch

9 months ago

Well done to everyone involved in organising and wearing the Little Black Dress!!

Alyssa Navarro

9 months ago


+ £25 Gift Aid

About the charity

Junior League of London
Junior League of London

The Junior League of London is an organisation of women committed to promoting voluntary service, developing the potential of women and improving communities through the effective action and leadership of trained volunteers.

Charity Registration No: 1103298


Donation summary

Total raised


+ £1,441.31 Gift Aid

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The Little Black Dress Initiative 2019

Junior League of London