Welcome to our Early Years 2025 campaign, where nurseries and playgroups across the UK can fundraise for BBC Children in Need.

This year, Pudsey is calling on nurseries and playgroups to organise their own sponsored challenge to help fund vital projects that help to make life lighter for children across the UK.

Right now, too many children across the UK are facing life’s toughest moments alone. Many are living in poverty, with mental health struggles, grief, a disability, or growing up in communities impacted by violence. Every child deserves to thrive and for someone who shows up for them.

BBC Children in Need funds people and projects across the UK that provide vital support to children and young people when they need it most. From youth clubs and counselling services to food banks and mentoring programmes, these projects help children feel seen, heard, and supported.

It has never been more important for your nursery to get involved.

📣 Only 1 in 6 organisations who ask us for help can currently be funded

📣 31% of all children in the UK are living in poverty

📣 In the last five years the likelihood of young people having a mental health issue has increased by around 50%

That’s why we’re asking you to get involved

To mark 2025, we’re asking you to organise a challenge with your nursery or playgroup around the number 25; whether it be a 25 Teddy Bear Picnic, 25 cupcakes baked, a 25-minute dance party… the choice is yours! Get your little ones involved.

You will all be funding more life-changing projects to make sure no child has to face life’s toughest moments alone.

Ready to make a difference?

Set up your Early Years fundraising page now.

Thank you 💛

Are you a primary or secondary school organising fundraising? Find your specific fundraising campaign below:

Primary Page

Secondary Page