Cycling for Good (C4G) is an employee-driven charity bike ride initiative at UBS that connects colleagues from different countries and business divisions and functions to ride together, bringing tangible benefits to community partners. The riders support, promote, and fundraise for charity partners in their home communities. Since its launch in 2014, the cyclists have raised approximately CHF 1.16 million for local charities such as SportInspired.

For 17 years SportInspired has been working directly with children and young people from the UKs most deprived communities, those that fall in to the highest 20% of deprivation. These children and young people are already 3x more likely to experience mental health issues than their more affluent peers, their chances of obesity are doubled by age 11 and unemployment prospects are high. Over the years we have created a sports-based development programme uniquely underpinned by the power of fun and connection. We instil the requisite behaviours, skills and beliefs to improve wellbeing and overall life chances of those who need it most.