Promoting Children in Plymouth spearheads Plymouth Drake Foundation's specific mission to eradicate the social injustice, ill-health and misery caused by child poverty in Plymouth.

It brings together the public, private and third sectors; to ensure that, as a city acting in unison, we remain dedicated to making a difference throughout a young person's early life.

The issue of children living in poverty in Plymouth is both significant and worsening.

A child's life outcomes are wholly predictable depending on the ward that they were born into. Today, some wards continue to experience levels of children living in poverty in excess of 35%. This cannot be right!

The initiative focuses in 3 key areas which build self-esteem and experience to help determine and improve a young person's future:

Inspiration - helping children to see beyond their immediate world

Aspiration - helping children to believe that they can achieve no matter what their background

Education - a toolkit of life skills which allow children to compete on a level playing field with others

We need to break the generational poverty cycle