Writing tips for social media and advertising
Create awareness for your Campaign Page through powerful messaging. This will be key
to helping your supporters understand how their donation will make a huge impact to your charity.
Why are you appealing?
Why you're appealing for donations should be at the forefront of all your messaging. Think about your word count, your audience should be able to get a good idea of what your Campaign is about in 3 seconds or less, before choosing to read on or click-through to your page.
Test your Campaign headlines
Certain headlines might resonate better with your different demographic groups of supporters. Your headline reader should immediately be able to understand what your appeal and Campaign is trying to achieve. Have you thought about testing different headlines to see which get higher engagement?
Communicate your Campaign across all your channels
Do you need to champion your Campaign by putting it at the forefront of all your communications? Have you added it to your email signatures, have you updated your Facebook page cover banner, and pinned a post with your Campaign Page web link?
Add variety to your content
Different audiences engage with information in different ways, so shake things up!
Infographics /
Impact stats
Videos
Stories of those
affected
Shopping lists
Quotes from
previous
fundraisers
Sharing your Campaign Page on social media
Think about which social media channels your target audience is likely to browse e.g. LinkedIn, Instagram or Facebook.
Create urgency
Give your supporters a reason then and there to make the all important donation you need.
Optimise social timings
Your supporters are likely to donate in the morning and in the evening. So, post your social updates or send an email around this time.
Talk about it frequently
Think about how your Campaign sits across other aspects of your charity, talk about it as frequently as you can!
Ways of reaching your audience
Do you need to look beyond your existing pool of supporters?
