Every word is important
You have 21,000 characters to let the world know why your campaign matters, so every word needs is important!careful selection. Read through your first draft and check for repetition. Keep it short, punchy, and powerful to tell your campaign’s story in the most impactful way possible. Introduce an idea, explain it, and then move on.
Use bold text, sub-headings and rich content
When people read online content, they scan for headings, keywords, and links, so make sure yours stand out.
Break down the bits you don’t want people to miss with bullet points and headers. Bold the most important sentences. Your story section supports rich content, so try embedding videos, live streams, and quoted text for added impact!
Tell a story
People care about the stories of other people. Share the story behind some of your beneficiaries in terms of your campaign. It’s the best way to turn your readers into supporters. If you can get people to engage emotionally, you’re on the path to success!
Read your story out loud
This is the easiest way to spot grammatical errors, repetition, and any bits of your story that don’t quite make sense or could be simpler!