Campaign Page story tips

Every word is important

This is your opportunity to let the world know why your campaign matters…every word is important! Read through your first draft and check for repetition.

Keep it short, punchy, and powerful to tell your campaign’s story in the most impactful way possible. Introduce an idea, explain it, and then move on.

Use rich formatting

When people read online content, they scan for headings, keywords, and links, so make sure yours stand out.

Break down the bits you don’t want people to miss with bullet points and headers. Bold the most important sentences. Your story section supports rich content, so try embedding videos, live streams, and quoted text for added impact!

Tell a story

People care about other people. Share the story behind your beneficiaries to support your campaign: it’s the best way to turn your readers into supporters!

Read your story out loud to spot grammatical errors, repetition, and any bits of your story that don’t quite make sense or could be simpler!