Chester Zoo: keeping up the fight for an extinction-free future
• Direct donations and fundraising pages - Chester Zoo have created brilliant momentum for their Campaign, by finding support from asking for direct donations and encouraging individual Fundraisers and Teams to create their own activities to help raise the essential funds needed to save their zoo.
• Updated their Story - The charity added to their campaign story with frequent statements to update their supporter base. Along with these updates were brilliant videos from the staff at the charity which really brough the campaign to life.
• Livestream on JustGiving - This means that when the charity started their livestream it will showed at the top of a Fundraising Page, conveniently next to the donation button. Chester Zoo created a Fundraising Page to engage with their audience on an additional level.