Irish Cancer Society
Irish Cancer Society Shave or Dye 2020
• Fundraising and Team Pages - Irish Cancer Society have created a centralised hub with their Campaign Page, by having fundraisers as well as Team Pages. Teams are a great way to organically reach a wider audience of potential donors. Each team member will have their own social media, their own circle of friends and their own set of colleagues that they can share their Fundraising Page with.
• Clear cover photo and background - The charity used a high quality and impactful picture as the cover photo which helps to engage with supporters and keep momentum going for the campaign.
• Social Hashtag - The charity added their special hashtag to the campaign story to encourage their supports to post on social media. This ties in nicely with the campaign name as well as elevating their social media presence.