Water, water everywhere for the RNLI
The RNLI is the charity that saves lives at sea so it was only fitting to create a fundraising challenge where participants could drink nothing but water for two weeks. Using JustGiving’s Page Creation API they were able to get 1,196 people to fundraise online using their H2Only mobile app.
Litres of water drunk
The RNLI created the denial challenge H2Only with the aim of increasing fundraising and to engage with a new and younger audience. To meet the demands of this tech-savvy age group, they wanted the whole experience of the campaign to feel slick and easy to use on mobile devices.
The RNLI used JustGiving’s Page Creation API in the H2Only mobile app so that people could sign up for the campaign and make a Fundraising Page in one simple step. They could create teams, share updates and keep track of their donations all in one place. The charity also created badges to reward people when they completed challenges and hit their fundraising targets.
The H2Only app was downloaded over 8,000 times and 1,196 fundraisers took part, raising over £140,000 for the charity.
“With the Page Creation API we were able to create a completely branded and seamless experience for our H2Only campaign. People could register for the campaign and start fundraising in one simple step.”
Martin Wilson, RNLI Innovation Project Manager.
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