FREE GUIDE
The JustGiving Guide to London Marathon 2027
Your complete playbook to launch, grow, and steward a high-performing London Marathon fundraising campaign on JustGiving.
Everything you need for a successful London Marathon fundraising campaign.
In 2026, London Marathon fundraisers raised an astonishing +£43 million (and counting) for charities and good causes through JustGiving: the first choice for London Marathon fundraisers.
Event organisers are exploring a two-day format for 2027, but your planning doesn’t need to wait. Get the guide and set up for a one-day event now, and we’ll share the next steps the moment anything’s announced.
WHAT’S INSIDE?
Inside the guide…
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The first steps you can put into action today
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Our proven timeline for planning and promoting your campaign
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How to launch a high-converting Campaign Page in a few steps
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How to turn your team into fundraisers as fast as possible
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Fresh strategies for engaging supporters through race day
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New JustGiving-only tools and tips to give you the edge in 2027
And so, so much more, including how to get in on our new prize draw, built to help you raise money and get something special for your team too!
Ready to smash your London Marathon goals? Let’s do this.
Peek inside! 👇
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The optimised London Marathon timeline
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Page activation
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Post-event support and retention
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Campaign Page inspiration
YOU’RE IN THE RIGHT PLACE
The first choice for London Marathon fundraisers
JustGiving’s the crowd favourite
More London Marathon fundraising happens on JustGiving than any other platform.
10,000+ daily fundraisers
We look at how thousands of fundraisers use JustGiving every day to optimise their experience and help you raise more.
25+ years of expertise
We’ve packed decades of online and event fundraising experience into the guide: it’s everything you need to reach your goals.
Fun, easy, and stress-free fundraising
We keep fundraising simple and effective for charities and fundraisers with powerful tools, sharing features, fitness integrations, and more.
Campaigns as amazing as your fundraisers
Create branded campaigns for unforgettable fundraiser experiences, complete with your colours, logo, photos, videos, and quotes to inspire more donations.
Expert insights from charities like yours
We love sharing successful charity fundraising strategies, tips, and tactics with you through interviews, webinars, blogs, and more.