Fundraising Ideas for Sports Teams and Clubs
Kit, travel and pitch fees soon add up, and for many clubs, it’s volunteers who keep everything moving behind the scenes. Running costs like gear, transport and ground charges quickly accumulate, but dedicated supporters always ensure everything stays on track. The good news is there are plenty of fundraising ideas for football teams and sports clubs that can raise money without taking over your entire season.
We’ve grouped these club fundraising ideas by type, from matchday income to sponsored challenges, so your committee can pick something that suits your squad and get stuck in together.
Matchday fundraising ideas
You’ve already got supporters cheering on your team, so matchdays are an easy place to start. These football club fundraising ideas work alongside the game itself, so nobody has to organise anything separate:
Programme Sales
A simple sheet with team news, sponsor shout-outs, and club updates give supporters something to hang onto and a way of contributing to the fundraising effort.
Half-Time Draw
Sell tickets before kick-off so everyone’s in with a chance, then pull a name at half-time with the winner taking home a small prize.
Refreshments Stall
Tea, coffee and bacon rolls are always popular on matchday, helping supporters warm up while bringing in extra funds for the club.
Car Parking Donations
Ask anyone parking near the ground to chip in, giving fans an easy way to back their club before they even reach the turnstile.
Man-of-the-Match Sweepstake
Get supporters involved before kick-off by having them call the man of the match, with a prize for anyone who gets it right. You could also add predictions for goal scorers.
Junior Mascot for the Day
Give a young fan the chance to lead the team out. It makes a brilliant prize for your club raffle or end-of-season auction, and a matchday memory to treasure.
Sponsored challenges for teams
Sponsored challenges give supporters a reason to get behind your team while helping you raise money towards a shared goal, and they’re some of the best fundraising ideas for sports teams because everyone can join in, from first-team regulars to the youngest player on the bench.
Sponsored Match
Ask supporters to sponsor the team for every goal, corner, or clean sheet in a single fixture.
Penalty Shootout
Run one after training or at half time, with players, families, friends, and volunteers all taking a turn.
24-Hour Match
A marathon game between club members, rotating substitutes to keep it going through the night.
Keepy-Uppy Challenge
Ask supporters to sponsor each player per successful touch, then add up the totals across the team.
Distance Challenges
Track the miles ran, walked or cycled across the whole club and celebrate milestones along the way. Adds motivation and community feel.
Crossbar Challenge
Charge an entry fee for a shot at the bar, with a prize (and bragging rights) for anyone who hits it.
Club social events
Not every football club fundraising idea needs a ball involved. These social events bring the wider club together off the pitch, and they’re a great way to thank everyone who’s supported the team all season.
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Quiz Night: Hire the clubhouse or a local hall and charge per team.
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Race Night: Watch pre-recorded horse races and place your bets before each race begins.
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Presentation Dinner: Invite the team for an end-of-season meal and awards night. Sell tickets for a seat, and add a raffle or auction on the night.
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Family Fun Day: Stalls, games, and a barbecue for players, parents, and the wider community.
For more inspiration, check out some of the best fundraising ideas here.
Ideas for youth teams
Many of the most successful youth football fundraising ideas UK clubs use are simple enough for parents and volunteers to organise together, since most committees value the added help. They also work well as fundraising ideas for sports clubs with junior sections, needing little more than some organisation and a few willing hands.
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Sponsored Kick-a-thon: Players get sponsored for keeping the ball up or completing a set number of touches.
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Car Wash: Pitch up in the car park on matchday and let fans enjoy the football and go home in a pristine car, for a small fee.
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Cake Sale: Parents bake, kids sell, and the whole squad gets a treat.
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Skills Day: Book a session with the coaches to sharpen your game, with all proceeds going straight to the club.
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Guess the Sweet Jar: Fill a jar of sweets and ask visitors to guess how many are inside. Whoever wins takes the jar home, and the club keeps the proceeds.
For more inspiration, take a look at our list of easy fundraising ideas here.
Kit and equipment sponsorship
New kit and equipment are often the biggest cost clubs face, and local sponsorship can cover a good chunk of it. A local business helps kit out the team or covers a piece of equipment, and gets to show its support to the crowd in return.
A few pointers for approaching local firms:
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Ask businesses connected to your players and their families first, since they’re often more likely to support a club they already have a connection with.
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Offer something back, like a mention in the programme, on social media, or on a board pitchside.
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Put the ask in writing, with a clear cost and what the sponsor gets for it.
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Publicly thank your sponsor once the kit’s on the pitch, so they and other prospective sponsors can see the impact of this kind of support.
If your club is a registered charity or Community Amateur Sports Club (CASC) that’s signed up to claim Gift Aid through JustGiving, supporters who are UK taxpayers can choose to add Gift Aid when they donate. That’s an extra 25p for every £1 they give. Gift Aid can’t be added to business sponsorship, or to donations made through a Crowdfunding page.
Set up a club fundraising page
A club or team page brings your season’s donations and sponsorship together in one place. Supporters can give whenever it suits them, and everyone can watch the total climb towards your target.
Getting started takes just a few, simple steps and could make all the difference to your football club fundraising idea:
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Set up a free JustGiving page: It’s a simple way to share your story, track progress and collect donations online.
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Set a target: The best fundraising pages have a target in mind, and there’s nothing better than watching support build towards it.
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Give each player their own page: Link each one to your club’s team page so friends and family can back the club’s total. For junior players, a parent or guardian can set up a page on their behalf.
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Share your page: Parents, supporters, and local businesses can all support the fundraiser and stay updated with the season this way.
Ready to get going with your club fundraising idea? Start your fundraising page today, or check out more fundraising ideas here, and the UK’s most popular fundraising ideas here, for more inspiration.
Sports club fundraising: your questions answered
Here are quick answers to some of the questions people ask most often regarding fundraising ideas for football teams:
Most clubs mix a few things together: Matchday income like programme sales and half-time draws, sponsored challenges like keepy-uppies or crossbar challenges, and off-the-pitch methods, like quiz and race nights, as well as kit sponsorship from local businesses.
The best fundraising ideas for any youth sports team include sponsored kick-a-thons, penalty shootouts, family fun days, and car washes. These work best when parents, children and volunteers come together to support a shared goal.
If you’re looking to raise money quickly, run a sponsored challenge with a clear deadline, like a 24-hour match or team distance challenge. These football team fundraising ideas work best when paired with a fundraising page, which allows supporters to donate easily to your cause.
The best fundraising ideas for kids’ sports teams are simple, safe, and fun. Choose activities the whole squad can join in with, like a sponsored skills challenge or a family fun day. Set a shared target on a team page so you can watch support grow towards your goal and ask local businesses about kit sponsorship. Collecting donations online keeps it easy and all in one place.
Most clubs mix local sponsorship with fundraising. A business might cover the cost of a kit, but the other funding will come from the football team’s own fundraising ideas and efforts, like sponsored challenges, raffles, quiz nights, and more.
No. Raffles, lotteries and prize contests, including half-time draws and sweepstakes, can’t be run, sold or promoted through a JustGiving page. This is part of our Terms of Service. Run them in person at your event instead, and use your JustGiving page to collect donations and sponsorship. Raffles also come with their own legal rules, so familiarise yourself with these before you start.
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