REVEALED: Top five most giving areas in Scotland 

• Glasgow tops the list as the most generous area in Scotland, followed by Edinburgh and Aberdeen 
• JustGiving has processed over 17 million donations to charities and good causes across the world this year 
• The equivalent of one donation every 1.5 seconds1  

New data from the UK’s leading fundraising platform, JustGiving, has revealed the areas across Scotland which have given the most to charity and good causes in 2023 so far. 

Top of the list as the most generous area in Scotland is Glasgow, with nearly 15% of the city’s residents having donated to a charitable cause through JustGiving. 

Glasgow is closely followed by the Scottish capital, Edinburgh and the third biggest city in Scotland, Aberdeen.  

The list ranks the most generous areas of the Scotland based on what percentage of the area’s population has donated to a charity or good cause on JustGiving between January and October 2023. 

Top five most generous areas in Scotland 

1. Glasgow  

Glasgow has landed itself first place as Scotland’s most generous city and 10th out of the whole of the UK. Out of Glasgow’s 616,000 residents, 15% have donated to a charitable cause on JustGiving in 2023.  

2. Edinburgh 

In at second place and 22nd in the UK is Edinburgh with 11% of the Scottish capital’s 448,000 residents having donated via JustGiving in 2023.  

3. Aberdeen

Third in Scotland and 30th in the UK is Aberdeen with 10% of the area’s 217,000 residents having donated to a charitable cause on JustGiving in 2023.  

4. Dundee 

With 8% of the over 150,000 people living in Dundee having donated to a charitable cause via JustGiving in 2023, the Scottish city landed itself fourth place in Scotland’s most generous areas and 41st in the UK.  

5. Falkirk 

In at fifth place and 69th in the UK, 5% of Falkirk’s 143,000 residents having donated to charitable causes via JustGiving in 2023. 

Pascale Harvie, President and General Manager of JustGiving, said: “The generosity that people across Scotland have shown amazes me, particularly at a time when so many people are struggling financially themselves.  

“This year so far, we’ve seen over 17 million donations to over 20,000 charities across the world, which is a staggering two million more donations than last year, over the same time period.  

“To every single person who has donated, on behalf of all the charities who partner with us, thank you.” 

NOTES TO EDITOR

For further information contact  press@justgiving.com

1 JustGiving internal data from January 1 to October 31 2023  

About JustGiving
JustGiving is the world’s most trusted platform for online giving. We help people raise money for the charities and people they care about the most. In 2000, JustGiving.com began with one simple goal – to enable charities to receive donations online from anywhere in the world. Fast forward 23 years and over $9 billion has been raised for good causes in almost every single country in the world.

JustGiving became part of Blackbaud, the world’s leading cloud software company powering social good in 2017.

To note – JustGiving does not charge a fee on donations but instead operates a voluntary contribution model, meaning people donating can choose to leave a ‘tip’ if they wish. The only non-optional fee is a 1.9% + 20p to cover card payment charges.