The Junior League of London's 10th LBDI Campaign (2022)

For the tenth time, the Junior League of London is launching its #LBDI campaign to combat the effects of poverty in London. From 17 - 21 October 2022, campaigners will once again join together to raise awareness about the effects of poverty on our local community. Since LBDI began in 2014, the Campaign has spread to Junior Leagues around the world and has raised over $2 Million globally. These funds benefit the Junior League of London in our mission to advance women's leadership for meaningful community impact through volunteer action, collaboration, and training. Funds will benefit local community partners, the League's outreach, and volunteer training programs.

This year LBDI is anchored in London Challenge Poverty Week and the need for help is greater than ever. Poverty is deeply rooted in the UK, and millions of families across the country are struggling through financial hardship. Many more are being pushed below the breadline, as the cost of living crisis hits low-income households the hardest. A shocking 28% of people live in poverty in London (2.5 million) compared to 22% in the UK and the costs of living in London are 15-58% higher than in the rest of the UK, with single mothers and children as the most vulnerable group. Please join us in supporting community organisations across London during this pivotal time by donating to this year's LBDI Campaign.

We're shifting our emphasis from what we wear to what we do to better our community, and we have built flexibility into the campaign to allow each fundraiser to do what works best for them. So you might wear the same outfit all week, run a clothing drive, or simply wear the LBDI badge and advocate for the cause.

About LBDI (the Little Black Dress Initiative)

LBDI is a week-long, social media-driven fundraising campaign that raises awareness about poverty and its effects on women in society. Throughout the week, participants share posts on social media to drive online donations by raising awareness of the effects of poverty in London and how the JLL supports anti-poverty initiatives.

Participants raise awareness about the effects that poverty can have on an individual's access to resources including professional attire and the far-reaching toll this can take on confidence and professional opportunities. In the past LBDI campaigners wore a black dress each day of the campaign to highlight this. In 2022's tenth LBDI, we relaunched the campaign to shift the emphasis from what we wear to what we do - the little things that can make a big difference. The overall aims of the campaign remain the same.

Since our first campaign, the LBDI has raised over £175,000 in London and the initiative has expanded to over 100 Junior Leagues across the United Kingdom, the United States and Canada, collectively raising millions towards our global mission.

The positive impact of this global poverty initiative is a testament to the Junior League's mission to advance women's leadership for meaningful community impact through volunteer action, collaboratio and training.

Get Involved

There are five ways to get involved in the Junior League of London's LBDI 2022 campaign:

1. Sign-up to participate as a campaigner. We invite you to post about the experience on social media to raise awareness and funds. Email fundraising@jll.org.uk for more information.

2. Show your support by donating to LBDI either through this JustGiving page or another campaigner's page.

3. Raise awareness about the effects of poverty and the programmes that are seeking to end it by following the Junior League of London and our community partners on social media and liking and sharing LBDI 2022 Campaign posts with the Initiative hashtag #LBDI and #MissionPossible.

4. Donate clothing items to our Community Partners (Smart Works, Wrap Up London, Migrants Organise) or organise your own.

5. Purchase LBDI merchandise via our RedBubble store: https://www.redbubble.com/shop/ap/126507877

About the Junior League of London

The Junior League of London is an organisation of women committed to promoting volunteer service, developing the potential of women and improving communities through the effective action and leadership of trained volunteers. In the 2021-2022 volunteer year, Junior League of London members provided over 9000 hours of voluntary service, including providing over 1700 meals to the homeless, 50 hours of English language skills workshops to migrants, and over 700 Holiday Hampers to more than 1100 vulnerable Londoners, as well as investing in volunteer and leadership training for our members.

About our Community Partners

The Junior League of London partners with charities, schools, and community centres that share its vision of helping London's families in need. You can learn more about the Junior League of London's community partners on our website. Funds raised by past campaigns have helped to purchase laptops, personal protective equipment, art supplies and other much-needed items to assist our community partners in their work.