At Ben’s Original, we believe that everyone deserves a seat at the table. Sadly, 30% of children in the UK—around 4.3 million—are living in poverty, and 2.7 million are facing food insecurity*.

Ben’s Original is proud to partner with BBC Children in Need to help make a meaningful difference in the lives of children and families across the country.

This year, Ben’s Original will donate £200,000 to BBC Children in Need – with special Pudsey packs of our microwavable rice range available at major retailers nationwide. Our dedicated Associates are also actively fundraising through a variety of projects and volunteer initiatives.

Thank you for supporting BBC Children in Need and helping us build a brighter future for children, together.