This year, Pudsey is calling on YOU 🫵 to take on a sponsored challenge to help fund vital projects that help to make life lighter for children across the UK.

Right now, too many children across the UK are facing life’s toughest moments alone. Many are living in poverty, with mental health struggles, grief, a disability, or growing up in communities impacted by violence. Every child deserves to thrive and for someone who shows up for them.

BBC Children in Need funds people and projects across the UK that provide vital support to children and young people when they need it most. From youth clubs and counselling services to food banks and mentoring programmes, these projects help children feel seen, heard, and supported.

It has never been more important to Challenge Yourself to make a difference

📣 Only 1 in 6 organisations who ask us for help can currently be funded

📣 31% of all children in the UK are living in poverty

📣 In the last five years the likelihood of young people having a mental health issue has increased by around 50%

That’s why we’re launching Challenge Yourself to 25.

To mark 2025, we want you to get sponsored to do a challenge around the number 25; whether it’s; 25km on a bike, 25 cupcakes baked, a 25-question quiz… whatever you like! Get involved and see what you can achieve! 🚴🍰🤍

You will be funding more life-changing projects to make sure no child has to face life’s toughest moments alone.

Ready to make a difference?

Challenge Yourself. Fundraise. Donate.

Thank you 💛

Are you a school organising fundraising? Find your specific fundraising campaign below:

Early Years Page

Primary Page

Secondary Page