• Embedded Video - Hosting a video on Youtube and embedding this into your Campaign Page can be incredibly powerful way of communicating with your page readers. The charity used this as a way of explaining the impact of their work and why they need donations now more than ever.

• Quotes - The charity have used one powerful quote from a beneficiary of their Campaign Page half-way down their story. This quote stands out and is easy to read when people are looking at the story, especially for viewers on mobile.

• Social Hashtag - The charity added their projects hashtag for Instagram and Twitter, elevating their social media presence.