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ATHX Games x NABS challenge

Campaign by NABS

This January, teams from across adland take on the ATHX Games to raise funds for NABS, including a 24hr endurance event that will test them to their limit. Donate now to support their incredible effort and help NABS keep our industry mentally strong!

ATHX Games x NABS · 31 January 2026 to 1 February 2026 ·

Closes 28/02/2026

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We are NABS. The charity helping everyone in the advertising and media industry move forward. From hot tips when you’re ready to fly, to a helping hand when you’ve fallen down, we’ve got you. How’s it going? We’re here for you.

Story

NABS is the charity that exists to advance the mental wellness of our industry so that we can all get the help we need to move forward.

They provides free mental wellness support for our industry via their advice line, therapy and grants.

Last year, NABS helped more people than ever as the world gave us complex challenges to deal with, with a record-breaking 20% rise in demand for their services, including:

People in our industry accessed NABS' services 14,000 times

5,200 calls to their free, confidential Advice Line

Of which, 1 in 5 callers was in need of mental health support

Every penny of your donation will go to NABS to help us support the wellbeing of those in the advertising and media industries - together, we're unstoppable!

Donation summary

Total
£26,187.03
+ £5,134.50 Gift Aid
Online
£23,330.03
Offline
£0.00
Direct
£230.00
Fundraisers
£25,957.03

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