JustGiving to revolutionise fundraising with the integration of Generative AI 

JustGiving is set to become the first UK leading fundraising platform to offer generative AI technology to help people create compelling fundraising pages in a matter of seconds. 

This groundbreaking development is expected to benefit more than 20,000 charities by enabling fundraisers to quickly and easily create and share their personal stories. 

On JustGiving, more than 850,000 fundraising pages were created last year and of these, around one third (35%) of fundraisers chose to use the platform’s pre-written content instead of writing their own individual stories.  

Research conducted by JustGiving shows that many fundraisers find the task of writing their own personal stories to be too daunting.  

Of those who do choose to write their own stories, the amount of time they spend doing so varies greatly from person to person.  

According to JustGiving, some fundraisers spend as little as just a few minutes creating their pages, whilst others can take up to an hour perfecting their content in the hopes of attracting more donations.  

Highlighting the impact a compelling story on a fundraising page can have, pages that include a clear story raise around 65% more than those that don’t.  

Fundraisers who do not wish to use the AI service, do not have to, but for those who do, it is hoped that the revolutionary move will give fundraisers the confidence to share their JustGiving pages across their social networks on and offline.  

Almost two million people shared JustGiving pages last year and in doing so collectively helped to raise an additional £151million for charities and good causes.  

Pascale Harvie, President and General Manager of JustGiving said: “We know it can be difficult for our fundraisers to write up their very personal stories. Yet, those individual stories are the most important part of a fundraising page as they help people across communities understand what they’re doing and why they’re doing it.  

“By using AI in this way as a powerful force for good, it’s our hope that our fundraisers will feel confident to share their JustGiving pages with their friends, family members and across their networks.” 

NOTES TO EDITOR

For further information contact  press@justgiving.com

*All figures quoted include GiftAid and are accurate at the time of releasing this press release.

Figures quoted relate to fundraising activity on JustGiving only. JustGiving is one of many fundraising platforms that people can choose from when fundraising for events such as the London Marathon.

About JustGiving
JustGiving is the world’s most trusted platform for online giving. We help people raise money for the charities and people they care about the most. In 2000, JustGiving.com began with one simple goal – to enable charities to receive donations online from anywhere in the world. Fast forward 22 years and over £5 billion has been raised for good causes in almost every single country in the world.

JustGiving became part of Blackbaud, the world’s leading cloud software company powering social good in 2017.

To note – JustGiving does not charge a fee on donations but instead operates a voluntary contribution model, meaning people donating can choose to leave a ‘tip’ if they wish. The only non-optional fee is a 1.9% + 20p to cover card payment charges.