What a year!
2025 was packed with big-hearted moments. From epic challenges to everyday acts of kindness, you made generosity the headline. This is your year in giving – stories that inspired, causes that united us, and fundraisers who proved that kindness exists everywhere. And yep, it also happens to be JustGiving’s 25th year (what a milestone!).
Ready to see how kindness shaped 2025 and find ideas for your next move? Let’s go!
THE POWER OF GIVING
You made generosity go big to support incredible causes across the UK. And that’s not all – more than a million fundraising pages were created to turn kindness into action.
MOST GENEROUS CITY
Leeds, your kindness lit up the map!
Big love to Edinburgh, Leicester, Bristol, and Reading for coming in close behind.
Check out our social media channels on Friday 12th Dec as we head to Leeds with some famous faces to give £12k to locals to donate to UK charities of their choice!
THE NAME GAME
Who Gave Big in 2025?
This year on JustGiving, people called David donated nearly £8.5 million to good causes in 2025, while those named Sarah took the crown as the most frequent donors – clocking up more than 233,000 donations.
MILES THAT MATTER
Top fitness activities
Here are the fitness activities JustGiving fundraisers loved most this year.
£164 million
raised by runners on JustGiving
Photo: Raja Aslam ran from Manchester to the Hague for the DofE, raising almost £8,000.
£51 million
raised by walkers on JustGiving
Photo: These 3 Dads are walking in memory of their daughters and raising money for PAPYRUS.
£28 million
raised by cyclists on JustGiving
Photo: Amy Hudson cycled every stage of the Tour De France + the transfers to raise money for a mental health charity.
CARDIO THAT COUNTS
73 million
total miles logged and loaded
Because if it’s not on Strava or Fitbit… did it even happen? Fundraisers smashed fitness goals and turned every mile into impact for charity.
DOUBLE EVENT WEEKEND
London & Manchester Marathon
In April, runners pounded the streets of London and Manchester raising over £45m across both events.
@justgiving 26.2 miles with his son right there with him. David ran the London Marathon wearing his boy’s fingerprint necklace – every step to honour his memory. #LondonMarathon #MilesWithMeaning | @Aimee Fuller ♬ original sound – JustGiving
MEANINGFUL MILES
17,000
miles logged by fundraisers in wheelchairs
Photo: Michael (73) who is living with motor neurone disease (MND), took part in the Edinburgh Marathon with his son, Andrew. He pushed him along the whole route in a sports wheelchair. Together, they’ve raised over £5,800 for MND Scotland.
JUSTGIVING AWARDS
The 2025 JustGiving Awards
From 18,000 nominations and thousands of inspiring stories came 24 JustGiving Award finalists. Then the public had their say.
36,000 votes later, and these five fundraisers were crowned winners.
🏆 David Foster
Outstanding Commitment
David walked 140 miles in memory of his daughter Emily, raising £12,500 for Rape Crisis and calling for better support for survivors.West Ham legends Martin Allen and Jared Bowen gave him an unforgettable surprise.
🏆 Henry Moores
Social For Good Award
Henry proved you don’t need hiking boots to make a difference by walking from Manchester to Ibiza in flip flops, raising £57,400 for Bemorefab. He and his brother got the surprise of a lifetime from their favourite Manchester United players.
🏆 FTD Brothers
Mind over Miles Award
Jordan and Cian Adams are on a mission to raise £1 million for Alzheimer’s Research UK in memory of their mum and 12 relatives lost to early-onset dementia. Content creator Jack Joseph surprised one half of the FTD brothers with their award.
🏆 Sarah & Albert
Stronger Together Award
Sarah and her hearing dog Albert raised £17,200 for Hearing Dogs for Deaf People and showcased the life-changing power of hearing dogs. Tasha Ghouri delivered the emotional news of her JustGiving Award win.
WORLD FAMOUS
Almost 500 awe-inspiring fundraisers aimed for new world records as part of their fundraising in 2025, raising over £1.2m!
That includes the ‘Longest game of rugby‘ who broke the record with the men’s team playing for 34 hours, 48 minutes, and the women’s team for 26 hours, 33 minutes.
DARING DEEDS
Creative and adventurous fundraising
From skydiving to bold buzz cuts, our fundraisers have truly gone above and beyond for the causes they love in 2025! This year, over £2.7 million was raised by incredible people shaving their heads or chopping their hair – all in the name of making a difference.
The United Strand
Glory, glory Man United! Frank is growing out his hair until Manchester United win 5 games in a row. Talk about dedication.
Welsh Spiderman
With great power comes great responsibility. Dylan’s a careworker from Wales known for climbing mountains dressed as Spiderman.
Ice Bucket comeback!
The Ice Bucket Challenge returned this year. This time, for mental health awareness. Thousands braved the cold to show others it’s okay not to be okay.
CUE THE APPLAUSE
Stand-out charity fundraisers
These legends stood out for their commitment to fundraising again and again and again…
5 missions
This year marked Josh’s 5th fundraiser, this time supporting the Baby Loss Club, following the death of his godson, Archie. To date, he’s raised over £462,327 (inc. Gift Aid) on JustGiving.
£502k
Serial fundraiser Khaled has done it again—smashing records and raising over half a million pounds for the Abu Zahra Foundation in 2025 alone. One person, one mission, and an incredible impact.
10,901
was the most donations made on a single JustGiving page in 2025. Shane and Joel raised money for Chasing Rainbows following the loss of Joel’s nephew.
ON AIR
£591,128
total raised via live streamers on JustGiving
JustGiving fundraisers pressed record and went live for the causes they love! Marshall Exler streamed a 100k step challenge, raising over £80,000 for Sarcoma UK in memory of his wife, Faye.
FAMOUS FACES
Flying the flag for equality with Just Like Us — Wicked Star, Jonathan Bailey proves pride makes a powerful impact.
Romesh supported Teenage Cancer Trust, by running the London Marathon and raised almost £100,000.
Vicky Pattison and Pete Wicks teamed up for CoppaFeel! — because checking boobs saves lives, and friendship fuels change.
THE FUTURE IS BRIGHT
Young fundraisers
They may be small but their fundraising achievements are mighty.
Kaleb
10 year old geography whiz, Kaleb successfully named 146 flags in 11 minutes and 10 seconds, all in memory of his Nanny, and cheered on by his friends and family at a local pub.
Alice
At just 8 years old, Alice set out to walk 369 miles – the same distance from her best friend, Sophia’s house to Disneyland. Why? To help her celebrate finishing chemo.
Sami & Rafi
Brothers Sami and Rafi took on a triathlon to celebrate 40 years of Comic Relief, covering over 340 miles in a smile-shaped route across the UK.
Kirsty
11-year-old Kirsty turned her brain tumour diagnosis into a mission of hope by crocheting one bunting triangle for each week of her 70-week chemotherapy treatment, raising over £39,000 to help other children with cancer.
The future of fundraising
We asked 2,000 people across the UK about their giving goals for 2026 – and here’s the big takeaway: 1 in 4 are planning to set a fundraising target in the New Year.
When thinking about giving to charity, 28% more hope to donate more to charity than they did in 2025.
When it comes to fundraising challenges, 31% are keen to take one on in 2026.
When it comes to motivation, 30% said they’d be inspired to donate to a charity they’ve never supported before after seeing real stories of the people helped.
And when it comes to supporting causes in 2026 – health and medical research (32%), animal welfare (32%) and children/education (31%) are the top categories Brits plan to support.
These were followed by mental-health support (30%), homelessness and housing (29%), and environmental causes (21%).
To all the fundraisers, charities, donors, and supporters who were a part of these unforgettable moments: thank you.
The information on this page is based on JustGiving internal data for 2025. All figures relate to donations to and pages created to support UK charities only, unless stated otherwise. All figures were accurate at the time of publishing and donation figures quoted include GiftAid. For more information, please contact press@justgiving.com.