How to Write the Perfect London Marathon Charity Place Application
Didn’t get a ballot place in the London marathon? Fear not – there’s still a chance for you to be part of the world’s most iconic race by applying for a charity place.
Whether you’re running for a cause close to your heart or just determined to cross that finish line, a strong application can make all the difference. Here’s how to stand out and secure a spot on a charity team.
WHY?
🏃♀️ Why Charity Places Are a Great Option
Every year, thousands of runners take part in events like the London Marathon, Great North Run, and the Royal Parks Half through charity places. These spots are given to individuals who commit to fundraising for a charity in exchange for their race entry.
Charity places are limited – and competitive – so your application needs to show why you’re passionate, dedicated, and ready to smash your fundraising goal.
Every step makes a real difference
Check out the record-breaking impact JustGiving fundraisers made for charities in London Marathon 2024!
- Over £44 million raised for charity
- Over 18,000 Fundraising Pages created
- Over 959,000 donations to charities
TOP TIPS
What to Include in Your Charity Place Application
1. Your Personal Connection to the Cause
Charities want to hear your why. Do you have a personal story that links you to their mission? Have they supported you or someone you love? Make your connection heartfelt and authentic.
Example:
“I lost my dad to cancer in 2020. Macmillan were there for our whole family, and now I want to give back by running in his memory.”
2. Your Fundraising Plan
You don’t need to be a pro, but charities want to know you’re serious about hitting your fundraising target. Share how you plan to raise money – the more creative, the better!
Example:
“I’ll host a pub quiz night to raise £200, set up a JustGiving page, and ask my workplace to match donations. I’ve also got a birthday coming up, and I’ll ask for donations instead of gifts as well as aim to sell clothes on Vinted (approx £100).”
3. Your Motivation and Commitment
Running 26.2 miles isn’t easy – and neither is fundraising! Show them you’re ready for both challenges.
Example:
“This will be my first marathon and I’ve already started training. I’m committed to doing my bit and representing the charity with pride.”
4. What Makes You Stand Out
If you’re applying for a competitive charity (like those with limited places), include a final line that sums up why they should pick you.
Example:
“I may not be the fastest runner, but I promise to be the loudest cheerleader for your cause – both on the course and off.”
LONDON MARATHON FUNDRAISERS
Join these difference-makers
Fay’s London Marathon
Fay raised over £2,000 for Centrepoint, the UK’s leading charity for homeless young people.
Haroon’s London Marathon
Haroon completed the London Marathon as part of a worldwide four-marathon challenge to raise money for Penny Appeal.
Bryce’s London Marathon
Bryce smashed his fundraising target by running the marathon dressed as a brain!
TOP TIPS TO BOOST YOUR CHANCES
Be honest: Passion and commitment go a long way
Don’t be afraid of writing a lot: Your words are important, so tell your story meaningfully (without going over the word limit)
Tailor your application: Show you’ve done your research on the charity’s work
Check your spelling and grammar: It’s a small detail, but it shows effort
Apply early: The best charities fill places quickly – don’t wait!
READY TO RUN?
Start fundraising in London Marathon
Once you’ve secured your charity place, create your JustGiving page and make a difference for charity in one of the world’s most iconic sporting events.