FUNDRAISING FUNDAMENTALS
Engage and inspire your fundraisers
At JustGiving, we like to consider three key measures related to success.
On this page, we’ll look at the best practices for all three stages of your campaign: Page Creation, Page Activation, and Page Value.
Jump to a section: Page Creation | Page Activation | Page Value
1. PAGE CREATION
Get fundraisers for your campaign
This stage is about starting your campaign strong by ramping up the number of Fundraising Pages created for you. Earlier page creation helps reach more people and raise more money!
Page creation resources to send to your fundraisers
Share these with your fundraisers to help them get started and create a standout Fundraising Page.
What is online fundraising?
How to create a Fundraising Page
The Perfect Page Checklist
“The first thing we did was set up our JustGiving Campaign Page and share the fundraising link with runners so they could get their Fundraising Pages started as soon as possible.”
The team at Prostate Cancer Research reached potential fundraisers via email, phone, text, social, and Strava.
2. PAGE ACTIVATION
Help your fundraisers get their first donation
This part of your campaign is about your fundraisers getting donations on their pages. Pages are considered active when they receive their first donation. As with page creation, early activation is key to raising more over time!
Page activation resources to send to your fundraisers
Share these with your fundraisers to help them get that all-important first donation.
Top 10 Fundraising Tips
How to talk about your fundraising
How to share your page on social media
“We introduced a required fundraising milestone: people needed to hit 50% of their target by January to continue on the team.”
Learn how the two-person team at Spinal Research helped London Marathoners start fundraising as soon as they joined the team.
3. PAGE VALUE
Raise as much money as possible
Here’s where the fun really starts! Increasing page value (donations per Fundraising Page) for your campaign means helping each of your fundraisers raise more and create the biggest impact possible.
Page value resources to send to your fundraisers
Share these with your fundraisers to help them make the biggest impact possible for you.
Top fitness fundraising tips
How to link fitness apps to your page
Expert training tips from Runna and JustGiving
“Our fundraisers loved having a virtual event in the months before London Marathon. We had a running coach to speak the past two years, and this has really made a difference.”
Learn how the Events team at Leukaemia Care upped their page value with live events, competitions, customised resources, and more.
HAVEN’T CREATED YOUR PAGE?
Create a Campaign Page
Raise more money and reach more people. Launch your Campaign Page today to get started.