How to talk about your fundraising

Whether you’re fundraising in person or sharing your page online, here’s how to promote your cause.


Start fundraising


Identify who you’re asking to donate.

You can reach out to your…

  • Family 
  • Friends
  • Work colleagues 
  • Your local community 


Sharing your fundraising page with as many people as possible, both online and in person, will help you reach your target.


OftenRegularly post updates reminding people to donate.

With a sense of urgency: Give people a reason to sponsor you there and then.

Perfect timing: Consider posting and reaching out to people in the evening or at the end of the month. That’s when we see the most donations come in.

Sharing your page online

Using social media is a great way to contact potential donors you might not be able to reach in person, in just a few clicks!

Not sure what to say?

Try these handy templates when sharing your fundraising page on social media.

Tell your story

How and why are you fundraising? What does your charity mean to you?

Talk about the charity

Help people understand the great work your charity does and why they should donate.

Share your page

Send your network directly to your page. Enough said!

Celebrate milestones

Are you close to a fundraising milestone? Add an incentive for your donors.

Create a countdown

Remind people to donate in the run-up to the event.

After the big day

Donations don’t stop after the big day. Ask for more donations before you close your page!

What social platform should I use?

You can share your fundraising page on any social platform. Choose one that you use frequently, or have used in the last 6 months. Think Twitter, Facebook, Instagram, LinkedIn, Snapchat, TikTok… or maybe all of them.


Find out more

Fundraising in person

Nothing beats having a face-to-face conversation. It’s a chance for you to take your time to tell people what you’re doing and why. How could your audience refuse?!

Fundraising Ideas

People love coming together for a good cause, so why not put on an event?

From coffee mornings to skydives, there are plenty of different ways you can get your friends involved.


Get inspired

Donations on the go

Did you know that you can donate
with Apple Pay and Google Pay on
your phone? Making fundraising
easy wherever you are!​

See our help article >

Make a poster

Don’t forget to include your charity’s shopping list, and a link to your fundraising page with a QR code and your page address.

How to add a QR code >

Cash in hand

It’s nice to see your total fundraising
amount in all its glory. It’s easy to
add your cash in hand donations to
your page.

See our help article >